Use lower case and rounded font type and cold, but friendly and smooth representation of the image of a paint company. Paint companies also own characteristic 'brush' to create a neat word mark as an icon in the modern and the symbol was created as a natural emphasis to.
Natural(Green), Familiar/Warm(Yellow & Orange), Attention/Stable(Black) DNC concept of color images, both the technology and the environment. We specialized in the paint, and a buyer-friendly, but and appeal to modern corporate image is made up of colors.
